Website and Social Media
As EIC, one of my main goals was to increase social media and website coverage. Previously and continuously, the culture of our staff has been very print-centric, often favoring longer deadlines. It was my goal this year to change that; after all, most of our student body receives their news through social media.
My work:
Click each artifact for the link and description:
Click for description.
I created this timeline through Northwestern's Knightlab timeline service to post with my upcoming online editorial about the bill. I hope that this timeline will serve to engage students while also adding an objective component to a opinionated article.
I use a lot of hyperlinks in my web articles normally for sources and statistics, but in my article about top horror movies, I included embedded YouTube trailers to encourage an understanding of the movies I discussed.
I posted this on social media to promote my story. I tried to incorporate both interesting statistics and a powerful quote into the caption.
Social Media Management
Much of the credit for managing the social media section and content goes to my amazing non coverage managing editor, Rayven. However, I've taken time to reform the section as a whole and change the staff's attitude toward social media as a whole.
I created and shared this presentation at an all staff to encourage quality social media posts.
Our staff uses a social media calendar to plan ahead and encourage frequent posting, We grade our social media staffers based off of these posts being on time. By the second quarter of the school year, we also reformed these sheets to include a "done date" which helped stop delays that were due to miscommunication before deadlines.
We created a style guide with set colors for our graphics on social media to make sure our feed looks consistent.
We encourage posts with text on them, especially quotes, like this post.
When Hurricane Milton hit our county, we asked a staffer to create a series of breaking news posts about school cancelations. We wanted to be able to inform our school community quickly. The dark colors of our breaking news posts reflect this.
Managing Web
Throughout the year, I encouraged our web editor to create and update a SNO badge plan. The creation of this plan is less for the purpose of receiving the badges and more an encouragement of our staff posting frequent quality content on web.
This is one presentation I worked with our web editor on so that the staff would stop posting cut and dried just text stories. The web editor had previously stated that she liked very specific instructions, so this was my text for asking her to make this presentation.
Furthermore, as previously mentioned in my EIC leadership section, I include web exemplars on the agenda every week to encourage unique and frequent web production.